‘My Search History’ a Potential Boon for Google
Googleâ€™s early attempt at search personalization was a real dog. With â€œMy Search Historyâ€ the company is much closer to getting it right.
Itâ€™s integrated into the Google search interface and results page (once youâ€™ve registered/signed in) and it indicates your search history, not to be confused with the history of Web sites youâ€™ve viewed and visited. So it works in tandem with but is distinct from Googleâ€™s desktop search.
Itâ€™s accessed from a link â€œMy Search Historyâ€ in the upper right of the results page. Iâ€™m not sure I agree with Chris Sherman that it entirely replaces bookmarksâ€”at least not those embedded in toolbars and browser toolbarsâ€”but it appears to be pretty useful.
Itâ€™s most like A9â€™s search history functionality and, to the extent itâ€™s categorized as â€œpersonalization,â€ unlike MyYahoo! Search or Askâ€™s new and improved My Jeeves services. Both of those require set-up and active management of features by the user.
Admittedly the Yahoo! and Jeeves applications are more robust, but theyâ€™re also more complex and therefore less likely to be widely adopted. My belief is thatâ€”at least for the mainstreamâ€”the future of personalization lies in some combination of passively saved search history, desktop search and My Yahoo!.
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