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MSN Search Extends Basis Rosette Liguistic Partnership in Asia

MSN Search Extends Basis Rosette Liguistic Partnership in Asia

Basis Technology announced today that Microsoft has licensed its Rosette language analyzers for Chinese and Japanese to support the expansion of MSN Search into Asian markets. The Rosette analyzers are software components that enable information retrieval applications and search engines to understand queries and search web pages in foreign languages. This agreement extends the existing relationship between the two companies. Microsoft has been using Basis Technology’s Rosette Linguistic Platform since the launch of the MSN Search beta in late 2004.

“Multilingual search continues to be a top priority for MSN, and our prior success with Basis Technology’s software made Rosette the natural choice for our Chinese and Japanese search systems”, said Justin Osmer, Product Manager at MSN.

“Asia is the fastest-growing online market in the world. It’s shaping up as the most important new battleground among the top search engines,” said Carl Hoffman, CEO of Basis Technology. “Boosting multilingual search capabilities is a top priority for global players. We’ve built our reputation on helping American companies succeed in overseas markets, and we’re pleased that our relationship with Microsoft continues to deepen.”

The Rosette Linguistics Platform uses advanced natural language processing techniques to enable applications such as unstructured data management, document exploitation, business intelligence and text mining for global markets. Rosette’s capabilities include automatic language identification; conversion of documents into Unicode; and identification of names, places, and other key concepts.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

MSN Search Extends Basis Rosette Liguistic Partnership in Asia

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