MSN AdCenter Targets Google AdWords & Yahoo Search Marketing
Microsoft’s AdCenter is scheduled to formally launch today. Its chief selling feature, AdCenter promises to offer more precise targeting options than currently available on Google or Yahoo!:
MSN adCenter provides advertisers like you the opportunity to expose your business to the right audience. Using adCenter’s targeting features, you can choose to have your ad displayed to audiences performing searches using your keywords who specifically fit the targeting criteria you choose, such as:
* Geographic location
* Day of week
* Time of day
Here’s Did-It’s Kevin Lee’s early bullish assessment of adCenter. And here’s more about the launch from CNET and Bloomberg (lots of combative language in this story).
Assuming that AdCenter is as “robust” as the claims, the challenge for Microsoft is boosting its consumer traffic to grab more of the marketing ad spend. As long as it remains number three in terms of consumer usage, its ad revenues will generally follow suit.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.