Learn More
  1. SEJ
  2.  » 
  3. SEO

MP3Tunes DRM Free Music Download Store To Launch

MP3Tunes DRM Free Music Download Store To Launch

MP3Tunes DRM Free Music Download Store To Launch

Michael Robertson, founder and former CEO of the original MP3.com, has announced plans to launch a new online music store next week – MP3Tunes. Robertson intends to launch a service that offers music which is free of any rights management, or DRM. He emphasized that MP3tunes would give consumers interoperability and choice.

Over the coming months, MP3tunes will make several new products available online including a hardware device, software products and an online music store. Robertson will officially announce the new company at the Desktop Summit in San Diego.

“When I started MP3.com, the term ‘MP3’ was an obscure acronym recognizable only by geeks,” Robertson said. “Back then, we had to battle for the legality of MP3 players. But because of those early efforts, consumers now have a spectacular array of portable players to choose from.

“Today, certain market forces are trying to drive consumers away from MP3 towards proprietary systems, which lock out some consumers and force everyone to buy a particular company’s player or software program. I wanted consumers to have more options, so I felt compelled to reenter the music space to bring the limelight back to MP3.”

Robertson will unveil MP3tune’s first service – an online music store focusing on high-quality music downloads at the Desktop Summit. Unlike other popular music stores, MP3tunes will offer all tracks without digital rights management (DRM). This ensures that paying customers can use the music they purchase on any player or computer, as well as make unlimited copies of their songs and burn their music onto CDs.

The founding of MP3tunes comes three years after Robertson stepped down as the CEO of MP3.com. MP3.com was founded in 1997 and grew to nearly 300 employees, becoming the largest digital music site on the Web with more than 1,000,000 songs from 250,000 artists and hundreds of thousands of unique daily visitors. Vivendi Universal purchased the profitable company in 2001 for $372 million in stock and cash.

Certain independent music stores, such as eMusic, also sell tracks in unprotected MP3 format. Major labels, however, have adamantly resisted licensing their catalogs to Web services unless copyright protections can be guaranteed.


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!


Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

Read the Next Article
Read the Next