At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Mindy Weinstein, of Bruce Clay Inc., about marketing to the millennial demographic.

More specifically, we discussed how the millennial demographic encompasses a deceptively large age range — from around ages 21 to 35. That makes marketing to this demo an even greater challenge because there are very different needs within that age range.

Learn more about how to overcome these challenges, and what types of marketing resonate with millennials, in the video below:

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Here are some key takeaways from the video:

Please visit SEJ’s YouTube page for more video interviews.