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Microsoft Search Still Planning to Top Google

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Microsoft Search Still Planning to Top Google

Microsoft Search Still Planning to Top Google

Microsoft yet again plans to launch a new search engine which Microsoft European President Neil Holloway feels will topple Google. Microsoft plans to launch its new search engine in six months across the USA, Britain and then Europe.

“What we’re saying is that in six months’ time we’ll be more relevant in the U.S. market place than Google,” Holloway Reuters Global Technology, Media and Telecoms Summit. “The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant.”

“Should we add a Google-like search engine but twice as good hard-core into Windows? Guess what. If we did that, I don’t think a company called Google would be very happy,” Holloway added. “You’ve also got to a step back and say where do you integrate.”

Where would MSN integrate its new search engine? Hopefully across MSN Messenger, Hotmail, Windows Live, MSN Spaces (its answer to MySpace) and the new Windows Vista.

What about the current MSN Search which Microsoft has been putting so much time and money into? It sounds like what Holloway is referring to may be more of an across the board upheaval of the current algorithm, ranking system and results documents. Nick Farrell at the Inquirer says “The new search engine will go beyond finding URLs and instead focus on the specific information sought by Internet users.”

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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