LookSmart today launched their new contextual ad serving and optimization product as part of their LookSmart’s AdCenter service. With the addition of AdCenter contextual advertising, LookSmart says that they are “the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships.”
- LookSmart now provides control over the relevance of the matched ads and the presentation of those ads on a publisher’s site.
- The technology behind the contextual capabilities performs a semantic analysis of a page’s content to determine the relevant topics for ads.
“With the addition of contextual, publishers now have a complete ad serving and revenue optimization solution that they totally control,” says Dave Hills, president and CEO of LookSmart. “This single platform delivers revenue, scalability and differentiation via its white-labeled deployment and open system. Now publishers can truly take control of their business to best serve themselves, their audience and their advertisers.”
More from LookSmart:
Contextual advertising completes the first phase of LookSmart’s comprehensive AdCenter for Publishers, which now includes: search and contextual ad serving; ad “backfill” capabilities; high yield-focused ad serving algorithms; both Advertiser and Publisher APIs, and robust reporting.
LookSmart licenses its AdCenter to top publishers, including Ask.com, FaceBook and Reed Business Information, a division of Reed Elsevier. This hosted advertising sales and service platform allows search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage their advertiser relationships and accounts.