Local.com to Add Judy’s Book Local Reviews & Blog Content
Judy’s Book and Local.com are now working together to add Judy’s Book local reviews and local blogging capabilities to Local.com’s fast-growing local search service.
Add Judy’s Book to the high profile and strong partnerships Local.com has made over the past two quarters which include Looksmart & Furl, Insider Pages, Ingenio, MapQuest, Contractors.com & ePilot.
Beginning in April 2006, excerpts from the most recent consumer reviews written at Judy’s Book will be integrated with Local.com search results for the entire U.S. In addition, Local.com customers will be encouraged to write reviews of the businesses they find on Local.com, using Judy’s Book as the “reviews engine” for the site. These reviews will then be displayed at both Local.com and judysbook.com, allowing both companies to expand their reach and deliver an even higher-quality local search experience to their respective users.
“Adding content from Judy’s Book and providing an opportunity to write reviews will further enrich our users’ search experience on Local.com,” said Rob Luskey, director of strategic alliances for Interchange. “Our strategy is to drive repeat usage by providing deep, rich, value-added content to our consumers which ultimately enhances their ability to make more informed purchase and shopping decisions,” said Luskey.
