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  3. Local Search Now Distributing Ads Now Distributing Ads and Idearc Media Corp. today announced a distribution agreement that allows Idearc to place its advertisers’ content on’s advertisers will receive priority placement in the “Featured Sponsors” section of the Web site.

So, if your business advertises via, your ads will also appear on recently also completed an $8 million financing with Hearst Interactive Media, a division of Hearst Corporation, and Greenway Capital. Hearst Interactive Media also has strategic investments in Sphere, Pandora, iVillage and Netscape.

With such financing behind them and this advertising distribution deal with, just may have the backing to jump their hurdle of 2nd tier local search engine to a major competitor of Google Local, Yahoo Local and other major local search sites, and they should now be less dependent on annoying animated display advertising which has been littering their search results for almost a year.

Heath Clarke, Chief Executive Officer and Chairman,, adds “This expanded agreement allows us to increase monetization of our site. Additionally, Idearc Media’s large base of’s local advertisers will enable users to find even more highly relevant local businesses to connect with and purchase from.”

In 2006, received over 100 million unique monthly visitors, and delivered hundreds of millions of search results.’s search results include national, regional and local advertisers and traditional business listings. Published reports suggest that up to 30 percent of all Internet searches are local in nature. comScore reports that the number of Internet searches continues to increase annually which points to a strong future for the local search industry. Featured Sponsors on typically include highly relevant information about businesses including hours of operation, discounts and special offers.

Category Local Search
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Now Distributing Ads

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