According to the Kelsey Group, 74 percent of internet users perform local searches. Local business searchers are further along in the purchase cycle, demonstrating a low cost per lead and a high conversion rate.
After years of success in the industry, Local Search Traffic, a division of Location3 Media, presents a guide to the basics of using local search marketing to your advantage.
The paper contains the in-depth information on:
- Local map listings;
- Local pay-per-click strategies;
- Local search engine optimization;
- Local social media.
Developing an integrated strategy for local map listings, PPC, SEO and social media efforts is a multi-faceted and complex undertaking. If your company has not invested time or energy into local search, it could be a huge growth area, especially given the recent refurbishing at Google and future local efforts in the Bing-Facebook relationship.