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Local Search Growing for Service Businesses

Local Search Growing for Service Businesses

Believe it or not there are still people out there who are skeptical that the Internet is having a real impact in the “yellow pages” space. New survey data — albeit from an online panel — should silence those skeptics:

Local online marketing firm WebVisible conducted an online survey this past August regarding Internet usage to find a local service business. The survey used Nielsen//NetRatings’ online panel and asked about behavior within the past 90 days. Among more than 2,800 consumer responses:

  • 70% had used the Internet to search for a local service business at any point, and 46% had used the Internet to search one or more times for a local service in the last 90 days
  • 89% found search to be “somewhat effective” or “very effective” in finding local services in their area.
  • 68% said they would most likely use the phone number on the website to contact a vendor.

I’m going to drill down on this data after the holiday.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

Category SEO
Local Search Growing for Service Businesses

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