3+ Keyword and Topic Visualization Tools

SMS Text

Very often you can’t grasp the topic until you sit down and map it on the sheet of paper. Sometimes, you also need someone else’s input to see how others perceive the topic. Well, the good news is that there are online tools that can offer this “external” help in any topic visualization. Use them when:

  • Doing a keyword research to see more related terms and phrases;
  • Doing initial topic research to see neighboring niches;
  • Brainstorming for new article ideas for your website or blog, etc.

Entity Association Graph

MSN Entity Association Graph visualizes “the associations between entities by mining the co-occurrences of entities in search queries or search sessions” (note: I couldn’t get it working for search sessions).


  • Associated terms (“entities” or “nodes”): the number in each node represents the frequency of the entity name in the sample search log data.
  • Relations between the core term and associated terms: the number between two nodes indicates how closely they are related. You can specify the edge strength of the graph.
  • Relationship / edge types: co-occurrence or MI (point-wise mutual information).

Entity Association Graph

Visual Thesaurus

Visual Thesaurus (reviewed by me previously) visualizes lexical relationships between various word meanings.


  • view semantic relationship between words;
  • rotate word maps in three dimensions to reveal complex relationships;
  • see each word definitions when hovering over.

Visual Thesaurus

Wikipedia Visualization Tools

VisWiki visualizes relations between topics based on how they are interlinked within Wikipedia article. Clicking “Related” brings forth more neighboring topics:


EyePlorer (previously reviewed by me on SEJ) visualizes knowledge graphs (k-graphs) derived from Wikipedia content.


  • Topic clustering by associations;
  • Topic relations (double-click on any eyespot);
  • Topic combinations (explore related eyespots of two or more topics combined).


Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Wow… great list..

    In my opinion the best way of writing a post is just write about it and then search the web if related topics are available and then make corrections rather than first searching the net and then write the topic as it may lead to use the thoughts of others.

    It does not mean that you should not search for anything…. search and search… I think it is the best way to get new ideas. Whenever I read a new post on any blog, a new idea comes into my mind.

    Reading the post, keeping in view that you are going to find the ideas about topics is the easiest way to blog.

  • I never really thought about looking at keywords visually.

    These tools let me see keywords a little differently.

    Thanks for the information.

  • Thanks for this post, Ann. They are certainly great tools to help creativity when writing blog posts. The MSN one caused my Firefox to crash but the others behaved themselves and the Visual Thesaurus was the most pleasing to me.

  • @Barry, sorry to hear about your FireFox problems. I was actually testing it on FF either – the tool was a bit slow but worked fine.

  • Microsoft adcentre tools seem to be cropping up a lot more frequently lately across the SEO community. I hope the toold continue to improve, their very interesting to use to say the least.

  • Useful tools I needed something like these for new ideas. Sometimes It is hard for me to out from the known ways and topics.

  • I loved the MSN Entity Association Graph and the VisWikie it’s a wealth of information.

  • Thanks for the tips on these great tools.
    Visualising keywords is an interesting idea that I have not done much with.
    Going to check out the tools now.