Jonah Stein From Offers AdWords And SEM Tips At #SESSF

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In an interview conducted at SES 2013 in San Francisco, Jonah Stein of explains how to get better keyword data, such as the “not provided” keywords in Google Analytics.

Jonah is a 16-year veteran of working with search engines. Jonah specializes in SEO but has plenty of experience with paid search campaigns as well. Please see the interview I conducted with him below:

Here are some key takeaways from the video:

  • If you really want to get good keyword data check out the ‘paid and organic reach’ section on Google AdWords. You can get information about keywords that are “not provided” in Google Analytics.
  • Jonah is overall optimistic about Google’s new Keyword Planner, but would like a promise about its longevity before deciding if it’s worth investing time into.
  • Jonah says more clients need to understand that SEO is not a set of tricks, it’s a methodology. You can come out ahead by figuring out, and honoring, user intent.

If you have any questions after watching the video, for either myself or Jonah, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • Frank Violette

    Great Interview!

    I have a question that’s not related to that, why aren’t you guys hosting your own videos?

    • John Rampton

      Hosting them on YouTube to gain that traffic as well.