In one of the largest modern search marketing acquisitions, which does not include the search engines themselves, iProspect has swooped in and acquired Range Online Media, for an undisclosed amount. Range’s client roster includes Calvin Klein, Macys.com, Toshiba, The Sundance Channel, Hermes of Paris, Burberry, and Neiman Marcus.
From the press release (thanks Afa!) :
- The acquisition is a key part of iProspect’s strategy to extend its leadership position in the search engine marketing arena. This deal increases iProspect’s scale in the U.S. by more than 60 employees, bringing the agency’s U.S. employee base to over 230. iProspect will also be adding Range Online Media’s vertical expertise in the luxury retail, travel, and hospitality sectors, as well as its flourishing display advertising and emerging media businesses to its recognized expertise in paid search and search engine optimization.
- iProspect, a subsidiary of Aegis North America and member of its Isobar network of best of breed digital marketing agencies, has established the iProspect brand in 21 offices and a total of 17 markets worldwide.
- Clients of iProspect and Range Online Media will continue to be serviced by the staff and office locations to which they are accustomed. New clients will have the opportunity to be serviced out of the geographic location of their choice or where the agency’s vertical expertise best suits their needs.
- For the time being it will be business as usual for both iProspect’s and Range Online Media’s clients, while the transition of two companies into one gradulally takes place.