Introducing Search Engine Journal Guest Columnist Srinivas Rao

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I’m very pleased to introduce SEJ’s first weekly columnist, Srinivas Rao. Srinivas comes from the world of online publishing and specializes in audience development and social media.


His column will focus on the art of blogging, content marketing and audience engagement. He’ll also play host to a regular SEJ video interview series featuring internet marketing and publishing folks you’ll definitely recognize.

Srinivas is co-founder of BlogcastFM, a podcast blog focusing on bloggers, online entrepreneurs, and published authors. He’s since interviewed over 300 guests including Tim Ferriss, Ramit Sethi, Chris Guillebeau, Robert Greene, Seth Godin, Chris Brogan, Danielle Laporte, Mike Stelzner and Cameron Herold.

He has also been a regular contributor to several AdAge 150 blogs, was recognized on Problogger as one of 40 bloggers watch in 2011 and been a speaker at conferences such as Blogworld and Eye For Travel. He is the author of self-published books The Small Army Strategy, Blog to Book Deal: How They Did It, and Relationship Marketing For Bloggers.


Srini completed his undergrad at UC-Berkeley, and received an MBA from Pepperdine in 2009. If the surf’s up, chances are you can find Srini riding the waves in Southern California, where he currently resides.

Please welcome Srini aboard, and check back for his weekly column to be published every Thursday.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • Ann Smarty

    Wow, what a great match! Srinivas is an awesome blogger! Congrats, SEJ!

    • John Rampton

      Couldn’t agree more, excited to have him on the team!

    • Srinivas

      Thanks Ann. Look forward to being part of the community here at SEJ

  • John Rampton

    Hey man, welcome to the team. Very excited to have your video experience! I’m sure I’m going to be learning A LOT about video over the coming months!

  • Ryan Hanley


    Very happy for you dude… SEJ got a good one.


  • Dave Doolin

    Great move for SEJ! Srini really knows the content business, and has massive trust in the blogging and content marketing community.