Instagram has launched a new official account, appropriately titled @instagramforbusiness, with the express purpose of sharing business tips and case studies.
The company explains that business have been an integral part of Instagram since the beginning — with many more expected to join the platform following the launch of Instagram ads.
Here is what you can expect to see on the company’s new account:
“Each week, we’ll run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world—brands, small businesses and creative agencies.”
First up is a showcase of Ben & Jerry’s, a company that has been marketing itself on Instagram since 2011.
Over the next week expect to se stories from local Chicago florist, Flowers for Dreams, and a creative agency called BBDO New York.