Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Corey Zeimen


    Is Instagram offering a lower CPA vs Facebook for you on average?

    • Rocco Baldassarre

      Hi Corey,

      CPA is lower but not for all businesses. For instance, the fitness industry performs very well while many B2B businesses not as much.

      The CPC is lower and it is definitively worth a test!