While the major technology companies may not always agree with one another, the minds at work within these businesses are certainly some of the brightest in the industry. While Microsoft almost certainly had some other intentions with their “Social Hackathon” in 2010, one of the major results was that technology wizards were able to show off their expertise. Now, that expertise has been compiled into an eBook, which is available free of charge.
The “Social Hackathon” was a panel sponsored by Microsoft (via Bing and Hotmail) that brought together industry experts from a number of major companies, including O’Reilly Media, Bing, Twitter, Google, and Facebook. The entire objective was to help the non-profit organization “DonorsChoose.org” figure out ways they could reach the internet audience. Subjects covered by the panel included everything from the advertising efforts (how to use social media, how to design the site, how to encourage repeat users) to the technical back-end (such as the core API strategy).
While the wisdom discussed may not apply universally, many good ideas for any company were discussed. To help others get access to this powerful information resource, the core concepts were compiled into a book titled The Goodness Engine: Driving Greater Social Impact in the Digital World by the company Deep Focus.
You can download that eBook or watch videos from the panel here.
[via the Bing Blog]