The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on. Is it the completeness of the Google Places profile? Or maybe it’s all about citations and reviews. Does the proximity of the business to the center of a city come into play?How about the relevancy of information across 2nd and 3rd tier local search engines? Truth is that it is these and many more factors!
Earlier this month, David Mihm and Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals. The original report is concise and includes things such as general ranking factors, specific ranking factors and negative ranking factors. Want to get a quick visual of what factors are more important than others? Fortunately, the folks at Doublespark have created the following infographic which illustrates the results.