Indeed.com Launches Job Search PPC Advertising Network
The Indeed job search engine has launched what it dubs the ‘first pay-per-click job advertising network’ where employers, recruiters and job boards may promote their advertisements via Indeed.com and its network of authority sites which includes About.com, NY Times Job Market and Boston.com.
Like traditional PPC search engine marketing, Indeed’s sponsored jobs are priced per click and are also offered in addition to normal inclusion in Indeed.com’s organic search results.
“Search engines have revolutionized the advertising industry with a pay-for-performance model, and now Indeed is the first to create a pay-per-click network for classifieds advertising,” said Paul Forster, CEO of Indeed. “Hundreds of advertisers and publishers have joined since we launched the beta of our PPC advertising network in 2005.”
Indeed’s job advertising network is the first of its kind and differs both from typical pay-per-click keyword advertising systems of general search engines like Google and Yahoo and from the conventional pay-per-listing classified advertising model. Indeed’s system is simpler to use than search engine keyword advertising; advertisers may sponsor their jobs without having to pick keywords or write advertising copy. Indeed uses the details contained in job descriptions to ensure that sponsored jobs appear above and below the unpaid natural search results for applicable searches. Compared with conventional classified advertising, Indeed’s system is far more flexible. Instead of having to pay hundreds of dollars for a 60-day listing – which is typical for job boards – job advertisers can sponsor all their jobs and only pay per click-through. Advertisers can fine-tune their job advertising campaigns by specifying a daily or monthly budget and by altering the price-per-click to make their jobs more or less visible.
For web publishers looking to list niche jobs or job search services on their sites, Indeed’s Publisher Program enables webmasters and bloggers to display the Indeed Jobroll(TM) – a customized and geo-coded listing that is automatically updated with the latest available jobs from Indeed.com. Revenue generated from Jobroll clicks is shared with publishers, providing a financial incentive to publishers of all kinds to join the program.
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