Indeed Follows oodle Launch in Jobs Search Arena
Indeed and oodle represent efforts to consolidate and integrate the consumer experience and away from silos or “verticalization.” In another context, it’s identical to what AOL has attempted to do with Pinpoint Travel.
Indeed.com is one of the “open search” feeds available as a button on A9. The battle is on to see who will own the user/consumer. It’s being waged across the Web—even, somewhat paradoxically, as more and more sites are sharing their data and information with distribution partners.
The question is: are you simply looking for distribution for your advertisers or are you trying to drive consumer traffic and be a destination site? (They’re not identical strategies.)
Even though distribution is critical, it’s important for newspapers and IYP sites to remain viable destinations.
Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.