IM Spring Break Conference Speakers & Agenda Announced

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The Speaker Schedule for IM Spring Break 2009 has been announced on the IM Spring Break web page and I’m sure that many of you will agree that we have packed some incredible sessions and speakers into 3 days of sharing and learning information on SEO, paid search marketing, affiliate marketing and social media marketing.

Each day will feature a keynote speaker, with Chris Winfield kicking off the conference on April 2nd to discuss his thoughts and experiences in social media. On the third day ofthe conference, Rae Hoffman (who we all know and love as SugarRae) will be holding an NDA keynote session, with no live blogging or videocasting due to the content of the session and her tendency to speak incredibly fast (although I’ve never met her in person, that’s what I hear).

Day 1: April 2 – Social Media Day (Moderator -Jordan Kasteler)




9:30 – 11:00KeynoteChris Winfield

11:15 – 12:45

Creating Content for Social Media – How to create the content and make it stick

Kenny Hyder, Greg Finn, Brent Csutoras

12:45 – 1:45Lunch
1:45 – 3:15

Leveraging Social News and Bookmarking

Reg Saddler, Todd Mailcoat, Neal Rodriguez

3:30 – 5:00

Building a Brand through Social Media

Li Evans, Jeff Quipp, Brian Chappell

Day 2: April 3 – SEO Day (Moderator – Loren Baker)




9:30 – 11:00KeynoteMystery Keynote

11:15 – 12:45

3 Major Code Issues – Each speaker breaks down a major issue they have seen and confronted in SEO work

Carolyn Shelby, Wil Reynolds, Rhea Drysdale

12:45 – 1:45 Lunch

1:45 – 3:15

Information Architecture – Issues dealing with IA, bot herding, and link shaping

Steve Plunkett, Todd Mailcoat, Carolyn Shelby

3:30 – 5:00

Link Building

Brent Csutoras, Rae Hoffman, Wil Reynolds

Day 3: April 3 – Affiliate Marketing Day (Moderator – David Snyder)




9:30 – 11:00

Chosing your affiliate Michael Streko, The Mad Hat
11:15 – 12:45

NDA Keynote

Rae Hoffman

1:45 – 3:15Paid SearchFrank Watson, Brandy Eddings, David Szetela
3:30 – 4:45IM BusinessChris Hart , Pamela Lund, Tony Adam

Sorry about the formatting, tables are not my specialty!

Every session will follow a format of 30 to 45 minutes of presentation, then Q&A with audience members. Some of the Q&A sessions will be under NDA, with secrets being shared and discussion of classified online marketing tactics only for conference attendees. After the Q&A, the tables of attendees will have their own roundtable discussions on the subjects, as experts in each subject will be placed at each table to answer questions and share information.

About 30% of IM Spring Break will be broadcast live via an livestream, featuring a chat room which will be monitored by the conference moderators; Dave Snyder, Jordan Kasteler and myself. We will also be monitoring Q&A and reactions to presentations via Twitter, and will encourage all attendees to use their mobile phones or laptops (we will be offering free WiFi to all attendees in the sessions and in their hotel rooms); except for during the NDA sessions where all laptops will be closed and phones put in pockets 🙂

Tickets for IM Spring Break are only $500 and selling out fast with 200 seats available at that price. Be sure to act fast and schedule IM Spring Break as one of the must attend conferences of 2009!

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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  • David

    Looks like a killer lineup. I don’t plan on missing this one, after hearing such good things about Scary SEO. Good job guys-

  • Doug Heil

    Ya going to sue anyone attending who discloses something said by sugarrae? Are ya?

    Secrets, secrets, secrets. I’d love to know what is so darn secret that a NDA is needed at a conference. lol

    Gosh; I sure do hope something is said in a blog somewhere. Great stuff!

    I’m thinking people are biting their tongues and why not many posts in here to this. I never bite my tongue.

  • Doug Heil

    BTW: signing a NDA would make me think about attending. Not that I would attend anyway, .. just saying.

  • sohbet

    Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?

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