Greg is a passionate Twitter use who believes that great messaging is the driver behind any effective use of social media.
To him it’s about engaging with your audience consistently, being awesome, and finding a way to push yourself to be valuable enough that others will want to follow you.
But how does all of that translate into revenue for a company that is now facing more pressure than ever to make money from its users?
Hear what Greg has to say about that in the video below:
Here are some key takeaways from the video:
- Greg mentions that when Facebook went public they scrambled for a little while, but they came back with a clear strategy for monetization.
- We’re seeing a glimpse of this, Greg says, with Twitter’s lead generation cards. Lead generations cards are ad units that allow users to send their information to businesses with the click of a button.
- Twitter is always going to be unfiltered, while Facebook gives priority to content that businesses have paid to promote. For that reason Greg believe that Twitter ads can be of value to average users and businesses alike.
- Promoted trends, on the other hand, are really only a viable option for large corporations because the average cost is well into six figures.
- Greg suggests Twitter ads can be used in two ways depending on what your goals are. If you want to drive traffic to your website or increase conversions, then use a tweet with an offsite like. If you want to enhance your branding, then just put out an awesome tweet that will make people want to follow you.
If you have any questions after watching the video, for either myself or Greg, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.