How to Use Google Analytics on Your Facebook Fan Page

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Looking to integrate your analytical data and tracking across your site, blog and now even your Facebook Fanpages? It appears that the UK’s WebDigi Dev team has figured out a pretty easy way to use Google Analytics on your Facebook Fan Page. With SEJ’s Facebook Page having over 4,000 users and lots of cool comments and voting going on, adding Google Analytics to track referrals or time on site will be quite awesome.

We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc).

Read the How To Post at Google Analytics for Facebook Fan Pages

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Justin Kistner

    I work for Webtrends and we’ve developed a method for tracking fan pages that we’re releasing tomorrow, so I thought I’d help shed some more light on this GA hack.

    The problem with this hack is that Facebook aggressively caches images, so you get partial data as there is no calls back to a server after the first couple of page loads by a user.

    The other issue is that you can’t establish sessions or user ID to determine visits, time on site, etc., so GA gets populated with bad data in addition to it being incomplete.

    • Joe Hage

      Justin, this sounds interesting. Would you cc me (@JoeHage) on Twitter with more information about the Webtrends release?

      Thanks in advance,
      Joe Hage
      Seattle Online Marketing Strategy

  • Megan Leap

    Wow – this is sick. I’m going to try & get GA implemented on our Fan Page.