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Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs. Join our next sponsored webinar on Wednesday, April 28 at 2 p.m. ET and discover three ways you can use your own customer data to drive more qualified, high-converting leads.

3 Powerful Ways SEO User Intent Drives Higher Lead Quality

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How to Prioritize SEO Initiatives for Greatest Business Impact

How to Prioritize SEO Initiatives for Greatest Business Impact

Wednesday, April 14 at 2 p.m. ET


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It’s easy to stay busy with SEO activities, but not every tactic will yield your desired results. This uncertainty can lead to a suboptimal effort and output.

How can you focus your time and resources where it really counts?

Join this sponsored webinar as Ajay Rama of iQuanti shares how to manage your SEO program more effectively.

In this presentation, you will learn:

  • How to identify new SEO initiatives that will have measurable business impact.
  • How to make a compelling business case and win buy-in for these initiatives.
  • Ways to evaluate the difficulty vs. outcome of SEO initiatives to prioritize more effectively.
  • Best practices for measuring the effectiveness of your SEO program.

SEO programs can be difficult to align with measurable business goals.

Too many siloed activities across teams and uncontrollable independent factors such as competition and Google’s algorithm make it difficult to stay focused on your alignment with the most impactful business outcomes.

Whether you’re a marketing leader or an SEO professional, this session will equip you with the know-how to make effective SEO programs that deliver results.

Ajay Rama
Presented By

Ajay Rama

Senior Vice President, Products, iQuanti
Heather Campbell
Moderated By

Heather Campbell

Director of Marketing, Search Engine Journal