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How to Optimize Your Site for Link Building

Link building takes much time and effort. You might be spending hours daily pursuing links and missing the most important thing: your resource attracts people; why not make the most of that?

Nowadays, I guess everyone has some web space to place your link at: be it a site or a social media profile page. Thus each of your visitors is your potential promoter. Add a well-executed call to action encouraging people to link back and you’ll see your back link number growing!

1. Create cool badges matching your brand design.

A great example of this tactic (successfully implemented) is SEOmoz that promotes its badges throughout the site:


Link building with the help of badges is not a new tactic but it’s still a highly effective method, especially for user-generated (or partially user-generated) sites. If you operate a social network with some solid membership, you can boost your external linking by offering your members a way to link to their profiles at your page.

Make your community badges customizable and make it a fun process to customize them: create a sleek interface, allow your members to choose the color, put their names / user names on the badge, let them instantly preview the badge. Today every member of any social networking site has at least 10 other places to put this badge on : other social sites, blog platforms, online resumes, etc.

2. Create a relevant widget.

I love using this method for “mini-sites” created for link bait or viral marketing to help spread the word. This shouldn’t be something too complex; a small good-looking count-down widget showing how much time before the event is left should be enough.

3. Show how to link to each of your tool / eBook / guide / contest / etc page (any piece of content you have created for link bait).

In other words, include a short piece of text informing the visitor how to link back to it at each page containing some really useful piece of content:

Linkback information

4. Create a separate page listing all possible methods to link to you: text links, badges, banners, widgeds, etc. Clearly state why anyone would want to link back to you. Add your contact details for ore information.

Category SEO
Ann Smarty Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

How to Optimize Your Site for Link Building

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