How to Analyze the Internal Power of Your Website

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Obviously there are plenty of occasions where you would want to analyze your (or your competitor’s) internal pages strength. Most often these include:

  • you want to deeply analyze how strong your competitor is;
  • you plan to get a backlink to your site (note: I didn’t say ‘buy’ – how you are going to get it is up to you ;)) and want this backlink to be placed on the most powerful subpage;
  • you want to find a page on your own site with the largest potential to make the most of it.

A website internal power analysis may include two approaches: taking only external factors into consideration (number of backlinks, page age/freshness, Google PR) and focusing on internal site factor – i.e. a page relevance.

Finding the site most powerful page (relevance factor put aside):

1. SEOQuake SEObar Internal links option – examines all internal links of a page by fetching Google PR and Yahoo backlinks data. You can sort the links by any of the parameters and see which page is the strongest based on this info:

internal strength analysis

2. BlogStorm backlink tool analyzes a blog internal links by exploring its sitemap.

Unlike the SEOQuake SEObar it will find all site subpages (not only those that are linked from the current page) but it lacks sorting feature – that would make life much easier if you are working with a huge site).

Finding the site most powerful page (relevance factor included):

Search [ keyword] in Google and Yahoo and compare the results.

While I tend to recommend focusing on Yahoo! view of the site subpages; that’s always good to check what other SEs think about the site internal power. Per my observations, Google tends to rank newer pages higher (even if they are not completely relevant), while Yahoo focuses on highly relevant established subpages (that’s where you probably would want to place your backlink).

By the way you can enhance this type of research by taking advantage of either SEOQuake or SEO for Firefox plugins that will show you each subpage backlinks (and their quality), age, Google PR, etc.

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Ed Schipul

    In your opinion, does “/default.htm” versus “/” as the root reference affect the internal page power?

    Or to put it another way, if the “services” link on your nav is set to “/services/default.htm” is this a bad thing that might divide internal rank between the file name and the default document even if they are the same?

  • Matt Longley

    Hi Ann,
    Some how your headlines always suck me in… Recently while doing some site evaluations I came across this tool.
    It cost around $500 for the business edition but I have found that it is well worth it. It gives a very nice summary of changes that you should make per page and a 70 page report on a particular page that you analyze. Although I am a penny pincher and usually prefer to do things the free (usually more time consuming) way, this is a tool that is worth investing in.

  • Jeffrey L. Smith

    The methods you propose are solid. I am a fan of SEO quake as well, very useful tool indeed. It collects relevant data such as domain age, number of backlinks, allows you to reverse engineer the Google Algorithm (to some degree) with SEO Digger and the tools are excellent indicators of how healthy a site is and why it performs the way it does.

    Hats off Annie on another great post.

  • Malte Landwehr

    1. active SEO Quake plugin
    2. make sure its activated for yahoo sitexplorer and google
    3. make a search (with as many results per page as possible [=100])
    4. sort results by yahoo links (not domain links!)
    Takes just a couple of seconds and give you a rough list of the pages that have most external linkjuice.

  • Jaan Kanellis

    Interesting post Ann. I just wondering, do you believe in PR Sculpting?

  • Mercy

    SEOQuake seems not to be promising just with the usual indexing, no of links, age, source etc… Blog strom looks fine, but at the same time, we can not determine that every competitor would have the xml sitemap as sitemap.xml. (I mean the file name would be any, we cannot determine that)

  • Clicksharp Marketing

    Seems like lots of people are having trouble with the Blogstorm link. You might consider http:/ as an alternative.

  • Ann Smarty

    @Clicksharp Marketing: the link is working just fine actually, I just checked. checks backlinks only for one page at a time…

  • Tony


    You really are a smarty.

    Well Done

  • Automotive Social Network

    Very nicely written. Well done.

  • internet profit

    Well, it so simple to recognize our website.
    I will try your strategy with my new website.

    I will try the blog storm fisrt