How Much is a Link Worth?

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Jim Boykin gives some snapshots of his link valuation tool and discusses a bit of his link buying / link building strategy:

Keep in mind that we don’t go for homepage links (99% only powerful subpages), and we work on getting links within the content area of webpages (something that looks like this), and sometimes we add co-citation (something I don’t want to talk about today). And yes, if we can get our ads above the fold, with a nice banner to boot, that’s even better (but not always possible).

So there’s how we valued links last month.

More from Putting a Price on a Link – Jim’s Value Indicators.

Speaking of link buying, Michael Graywolf has a nice roundup of Text Link Ads along with some of his own thoughts on link building:

So what are some tips for buying links, first of all choose relevant on topic websites. For example even though you are selling shoes, and everyone needs and wears shoes, don’t buy an advertisement on a digital camera website just because it has a low alexa ranking (low is good). Instead choose a fashion, clothing, or shopping site.

Secondly don’t buy just one link.

Don’t expect one link to do everything for you, start with a handful and go from there. Buy links for a medium length of time, at least 6 months. Do a check up half of the way through and make sure things are moving in the right direction.

Don’t buy for soley link popularity, instead buy for traffic. While Alexa is only one metric, anything below 10,000, the site will have real traffic. If you aren’t getting any direct ROI from that traffic, re-evaluate what and why you are buying those advertisements.

So, do you have any tips on buying and building links?

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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