How Much Traffic Does Bing Refer to Your Site?

I was going through our Analytics last night on SEJ and looking into our referrals from Bing, and thought I would share with our readers.

Over the last 30 days, Bing referrals account for 3.14% of the organic search traffic to Search Engine Journal. Looking at the top 3 referring search engines, Bing did top Yahoo for referrals to SEJ :

1. Google 91.46%
2. Bing 3.14%
3. Yahoo 3.09%

That may seem like a rather large difference and your first reaction may be something like “Bing traffic is not so great” but looking at our top traffic referrers for the past 30 days, and Bing is topping a lot of major websites and networks.

1. google
2. feedburner
3. bing
4. yahoo
5. twitter.com
6. facebook.com
7. sphinn.com
8. ask.com network
9. stumbleupon.com
10. aol
11. douban.com
12. mediapost.com
13. readwriteweb.com
14. reddit.com
15. en.wikipedia.org
16. delicious.com
17. twitterfeed
18. hootsuite.com

I do not think that this list is 100% correct however, since Google Analytics has such a difficult time consolidating all Twitter referrals into one metric. I think the Twitter driven traffic to SEJ does trump Bing & Yahoo. To track this better, we’ll be adding a new widget from BLVDstatus this week to better measure Twitter and socially driven traffic to SEJ.

So, what’s your Bing traffic look like? Feel free to share in the comments below.