Guest Blogging Works For Me!

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In May, there was an excellent post featured at moz entitled, “How Guest Bloggers are Sleepwalking Their Way into Penalties.” The premise of the article was that exclusively using guest posting as a link building method is dangerous and may lead to search engine penalties. The post warned that the danger is heightened when implementing a minimum domain authority rule.

Effectively, the article showed what a completely natural link profile looks like and an example of what a link profile looks like for a website that has exclusively used guest posting with a minimum domain authority rule. Continuing on, the author discussed how easy it is for Google to penalize an artificial link profile.

The post was so effective that some people were posting negative comments in the article’s comment section regarding guest posting and link building: “I’ve stayed away from guest posting so far, I think it’s so easy to abuse…” and “this really confirms my thoughts on the dangers of guest blogging…” and “just don’t build links…”

I do not believe it was the intention of the author to scare people from using guest blogging. I think the intention of the article was to warn people of using ONLY guest blogging as a means of link building. A great take away from the post is the importance of moderation and variety in link building.

Logically, guest blogging makes sense and serves a role on the Internet. A guest post allows a certain viewership to be exposed to an article or an author that they would have never known existed. They may end up really enjoying their newly discovered expert.

Have you ever gone to Costco? If so, you probably love when it is free sample time. I know that’s when I am the happiest shopper. I get to taste and sample free food! Guest blogging is like setting up a sample booth at Costco. If your article is the bomb, people will want more. Logically, guest blogging makes sense.

More than making logical sense, I know that guest blogging works. Let me share a personal success story of using guest blogging to increase search rankings. I run a cool little website where I showcase neat products. The site officially launched March 13th of this year.

I spent a great deal of time finding items and writing poetry about the products. I performed two solid months of content creation. Each time I published a new post I would share it on Facebook, Twitter, Google +, and Pinterest. The only other type of SEO work I did on the site during this period was adding a link in my signature on a sports forum that I frequent often. I have over 1,000 posts on the forum and the link was nofollowed. That is not to say that I did not receive some natural links, because I did.

Here is the Google Analytics chart for organic search traffic from July 9th to July 20th:

On July 15th, I decided to do a full week focus on guest blog posting for my site. I set a goal to write two quality blog posts each day and to submit them to high domain authority websites.

During this week, I found the most success in approaching a prospective website with an already written and well tailored article. At the end of the week, I had 8 articles published on some really nice domains. None of the domains were “niche” related. (I have a hard time believing in the “niche” only link building idea but that is another topic for another time.)

Here is the Google Analytics chart for organic search traffic from July 9th to July 29th:

From 44 search visitors on July 20th to 576 search visitors on July 23rd! An increase in search traffic of more than 13 times! As you can see, the 576 search visitors was short lived and the traffic has since settled into the low 300s (an increase in search traffic of more than 7 times).

Key Takeaways:

  1.  Guest blogging DOES increase search results.
  2.  Focus on high quality domain placements for guest posts.
  3. Practice moderation in all things. (Anchor text, link building type, etc.)
Matthew Schmoldt

Matthew Schmoldt

Matthew is an Internet entrepreneur. In 2010, he became a SEO expert in order to promote a personal web project. In 2012, he was able to sell his project in large part because of his SEO success. He has a BS in marketing and another BS in business administration.
Matthew Schmoldt

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  • Steve Walsh

    Great post Matthew love it and congratulations on the traffic. Once recent gust post for another site of mine landed me 5 enquiries within the space of 24 hours. It works you just have to craft the killer content and put it on the right site.

  • Giovanni Sacheli

    Thanks for your kind article, niche guest blogging is a true good opportunity!

  • Omar Sohail

    What is the format of writing guest posts?

  • Satish

    Awesome! Same here! Even my guests posts techniques are doing well. I found the awesome way to get good backlinks from high authority sites is by giving them lengthy articles.

    I always make sure my guest articles are not less than 1200 words. This really works like a charm! 😀

  • Joe

    Wow…I’ll definitely need to start guest posting!

  • Mike Martinez

    Matthew I’ve been toying with the idea of guest blogging. I like that you state that moderation is key. With the recent changes to Google, no one linking strategy is good enough. Diversification is where it’s at. But with that said, guest blogging is viable tool for those working a linking strategy.

  • Chris Gunn

    Thanks Matthew for the post! It’s great to see some rough statistics on the subject as I don’t see much proof floating around other than what I have seen personally. Keep the quality factor in and move forward with the stats.

  • jagadish thaker

    Hi Matthew Schmoldt

    Thanks for sharing post on GB, you shown your personal experience with GB site, I have questioned about how to promote content for IT enabled services site through GB, because most of the authority GB site they may accepts content, as per my experience mostly they reject content due to some reasons

    sites like they stop GB for short time,

    do you have any strategy to promote Saas, PaaS or EMass based content to promote on GB site.

    Jagadish Thaker