In May, there was an excellent post featured at moz entitled, “How Guest Bloggers are Sleepwalking Their Way into Penalties.” The premise of the article was that exclusively using guest posting as a link building method is dangerous and may lead to search engine penalties. The post warned that the danger is heightened when implementing a minimum domain authority rule.
Effectively, the article showed what a completely natural link profile looks like and an example of what a link profile looks like for a website that has exclusively used guest posting with a minimum domain authority rule. Continuing on, the author discussed how easy it is for Google to penalize an artificial link profile.
The post was so effective that some people were posting negative comments in the article’s comment section regarding guest posting and link building: “I’ve stayed away from guest posting so far, I think it’s so easy to abuse…” and “this really confirms my thoughts on the dangers of guest blogging…” and “just don’t build links…”
I do not believe it was the intention of the author to scare people from using guest blogging. I think the intention of the article was to warn people of using ONLY guest blogging as a means of link building. A great take away from the post is the importance of moderation and variety in link building.
Logically, guest blogging makes sense and serves a role on the Internet. A guest post allows a certain viewership to be exposed to an article or an author that they would have never known existed. They may end up really enjoying their newly discovered expert.
Have you ever gone to Costco? If so, you probably love when it is free sample time. I know that’s when I am the happiest shopper. I get to taste and sample free food! Guest blogging is like setting up a sample booth at Costco. If your article is the bomb, people will want more. Logically, guest blogging makes sense.
More than making logical sense, I know that guest blogging works. Let me share a personal success story of using guest blogging to increase search rankings. I run a cool little website where I showcase neat products. The site officially launched March 13th of this year.
I spent a great deal of time finding items and writing poetry about the products. I performed two solid months of content creation. Each time I published a new post I would share it on Facebook, Twitter, Google +, and Pinterest. The only other type of SEO work I did on the site during this period was adding a link in my signature on a sports forum that I frequent often. I have over 1,000 posts on the forum and the link was nofollowed. That is not to say that I did not receive some natural links, because I did.
Here is the Google Analytics chart for organic search traffic from July 9th to July 20th:
On July 15th, I decided to do a full week focus on guest blog posting for my site. I set a goal to write two quality blog posts each day and to submit them to high domain authority websites.
During this week, I found the most success in approaching a prospective website with an already written and well tailored article. At the end of the week, I had 8 articles published on some really nice domains. None of the domains were “niche” related. (I have a hard time believing in the “niche” only link building idea but that is another topic for another time.)
Here is the Google Analytics chart for organic search traffic from July 9th to July 29th:
From 44 search visitors on July 20th to 576 search visitors on July 23rd! An increase in search traffic of more than 13 times! As you can see, the 576 search visitors was short lived and the traffic has since settled into the low 300s (an increase in search traffic of more than 7 times).
- Guest blogging DOES increase search results.
- Focus on high quality domain placements for guest posts.
- Practice moderation in all things. (Anchor text, link building type, etc.)