I don’t do a lot of recap articles, but this week there has been a ton of fantastic information and news you need to know about. I know it is officially Search Week in New York City, and many in our industry have not been following all the news.
Below is a small collection of articles that are important to our industry. Happy reading!
Google Panda Update 20 Released, 2.4% Of English Queries Impacted – by Barry Schwartz
Barry explains what you need to know about the latest update and learn about past updates as well.
Facebook’s New Custom Audiences: What They Are and How You Can Use Them – Part 1 – by Justin Vanning
Yes, there is even more you need to know about Facebook. Get ready to dive in and take some notes.
Asking for Reviews (Post Google Apocalypse) – by Mike Blumenthal
Before you start asking for online reviews you need to read this post.
I fit in that 64 percent. I typically search for a restaurant and go! This is great information for those of you that work with restaurant clients.
Everyone needs to go read the updated webmaster guidelines.
The Exact Match Domain Playbook: A Guide and Best Practices for EMDs – by Stuntdubl / Todd Malicoat
After the Google changes regarding EMDs this is a really important article to read.
Google +1’s Confirmed To Have “No Direct” Impact On Rankings – by Dave Naylor
There has been a lot of discussion about how important Google+ is for ranking. This is an important read.
How To Find Pages Hit With Panda – by Lyena Solomon
Wondering if you were hit by Panda? Want to know how to fix it? This post will tell you.
Check out this G+ authorship/SERPs testing done – by @mike_arnesen
Interesting Google+ testing and conversation that follows.
LinkedIn just made things much easier for their users.
Google Gears Up To Recruit Merchants For Pay-For-Play Shopping In Advance Of Holiday Season– by Pamela Parker
This is a must read for all merchants and the marketers that work with them.
Klout Gains Clout With Microsoft Investment – by Danny Sullivan
There have been numerous debates about Klout and its value, but this news could change things.
Google Tweaks Rotation Options (Again) And Impression Share In AdWords – by Pamela Parker
If you invest in Adwords check out this post.
The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come by Danny Sullivan
Danny explains how updates work, how the EMD update works and recovering from the update.