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Google’s Object Recognition Tool, Google Lens, Now Available on iOS

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks.

Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn more about it.

Using Google Photos, Lens is capable of recognizing objects such as:

  • Business cards
  • Books
  • Landmarks
  • Buildings
  • Artwork
  • Plants
  • Animals
  • Flyers
  • Billboards

When using Google Lens to take photos of objects with contact information, like a business card, the information can be automatically saved to a user’s phone.

In addition, taking photos of objects like an event flyer will allow users to automatically create an event in their calendar.

To access Google Lens on iOS, first make sure you’ve updated the Google Photos app to version 3.15, then follow the steps below:

  • Launch Google Photos
  • Select a photo of an object
  • Tap on the Google Lens icon
  • View further details about the object, or take an action when prompted

Google Lens activity will be saved to your Google account as long as web and app activity is turned on.

Category News Mobile SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google’s Object Recognition Tool, Google Lens, Now Available on iOS

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