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Google’s New AdWords Experience is Now Available to All Advertisers

Google’s New AdWords Experience is Now Available to All Advertisers

Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here.

The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.

Here are some of the benefits you can expect when engaging with the new AdWords interface.

What’s Different About the New AdWords Experience?

In addition to a clutter-free design and easy navigation, pages will load 20% faster so you can get your AdWords tasks done in less time.

Visualizations of customer data will make it easier to determine when they are most engaged with your business.

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New features like call bid adjustments and landing pages, which have been available to people who got access to the new AdWords experience early, will now be available to everyone.

With the new AdWords experience being available for months now to those who received early access, Google has had time to put together a number of valuable resources to get new users acquainted.

To help users hit the ground running with the new AdWords experience, Google has a full guided tour, how to videos, and a best practices guide.


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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