In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.
Here is the question that was submitted:
“Is it possible to insert JSON structured data at the bottom of theinstead of the? It seems to work fine for many websites.”
In response, Mueller says “yes.” JSON-LD structured data can absolutely be inserted in either the head or body of the page. Just as the person who submitted the question assumed – it will work fine either way.
What’s the Difference Between JSON-LD and Other Structured Data Types?
Before answering the question, Mueller gave a brief explanation of each type of structured data and how they’re different from each other.
There are two other types of structured data in addition to JSON-LD. Here are the differences between each of them.
- Microdata: An open-community HTML mspecification used to nest structured data within HTML content.
- RDFA: An HTML5 extension that supports link data through additional attributes added to existing HTML tags on the page.
Although all of these types of structured data are acceptable to use, Mueller has gone on record saying Google prefers the use of JSON-LD.
- What is Schema Markup & Why It’s Important for SEO
- Just How Important Is Structured Data in SEO?
- Structured Data: Your Path to Increased Visibility
- Why You Should Add JSON-LD Structured Data Right Now