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Google’s Chrome Browser to Block Flash Starting in September

Say goodbye to Flash and hello to a pure HTML5 experience when Google rolls out the next update to its Chrome browser. In September Google will release Chrome 53, which will be designed to block Flash.

Most Flash on the web today is never even seen, as Google points out 90% of it is loaded behind the scenes. However, this type of Flash can slow down your web browsing experience, which is the reason behind Google’s decision to block it.

In Google’s words:

HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites.

Google began to de-emphasize Flash last September, when Flash content started being served on a click-to-play basis, rather than autoplaying in the browser. Following the positive effect of that change, Google appears to be all but removing Flash from its browser completely.

The company even announced a future update coming this December where HTML5 will become the default experience on Chrome. Sites that only support Flash will still be accessible in Chrome, but users will first be prompted to enable it.

What was once synonymous with in-browser gaming, entertainment, and cutting edge web design, Adobe Flash has been outshone by competing technologies which are lighter, faster, and easier on your device’s battery life.

The two companies will continue to work together, with Adobe said to be assisting Google with its efforts to transition the web to HTML5.

Category News Web Dev SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google’s Chrome Browser to Block Flash Starting in September

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