Advertisement
  1. SEJ
  2.  ⋅ 
  3. SEO

Google to Integrate Real-Time Chat with Chrome

Fans of Gmail likely know that the service allows for simple video chatting directly in your browser. While the Gmail-based video and voice chat isn’t seen as a strong competitor with industry leaders like Skype, the technology being used demonstrates some capabilities – and implied possibilities – for Google. It seems those possibilities are now coming to fruition, thanks to the WebRTCsoftware purchased by Google last year. It seems that Google’s Chrome browser will shortly be receiving support for a variety of real-time video and audio chat programs that are built using simple HTML and JavaScript APIs.

The technology originates from the buyout of Global IP Solutions last year. It seems that Google is thrusting that tech into the open source community, allowing for the use of the APIs by developers around the world. However, work is needed both on the WebRTCand browser end. Since Google has a vested interest in both, it’s clear that Google Chrome will be the first browser with the real-time chat capabilities.

Really, the advancement here isn’t in what can be done, but how it’s done. Previously, as noted by Clint Boulton, real-time chats required “proprietary signal processing technology delivered through plug-ins and client downloads.” That will no longer be the case, and as the WebRTC technology sees broader adoption, it’s likely that these chat features will become a standard part of many web interfaces.

Google Chrome won’t be the only browser that supports WebRTC. Much like the WebM technology, both Opera and Mozilla are on board. With Microsoft Internet Explorer, the leading browser in the world, being left off this list, it may be that one of Google’s motives is expanding the comparative capabilities of Chrome when contrasted with IE9. However, the technology also benefits Google on numerous other fronts, including in web apps. Considering the importance of high-powered web apps in the success of both the Chrome browser and Chrome OS, the improved functionality here may be motivation enough.

[Sources include: Google Watch & the WebRTC blog]

 

Category SEO
ADVERTISEMENT
Rob D Young

Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began ...

Google to Integrate Real-Time Chat with Chrome

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.