Just over a year since it implemented AdSense for Video, Google announced that it will soon be stopping the said AdSense program by the end of April. According to the Inside AdSense blog, the decision was made after a careful review of the program which they found out was not creating the impact that Google has hoped for. In other words, the AdSense for Video was not effectively generating income for Google, and it would be better for the company to axe it instead.
If you would recall, AdSense for Video allows AdSense publishers and YouTube users to embed YouTube video with AdSense units on their blogs and websites. Stopping the AdSense for Video will not affect other video-related ad options, specifically video ads in AdSense units for those who opted to have image ads in their AdSense account settings. Likewise Google will continue to accept applications from publishers who produce video contents to have AdSense for video units on their contents. What will be discontinued is the option for non-video owners to embed videos on their sites with AdSense units from their AdSense account. In a way, this put Video Ads in the right perspective. As video owners should be the one earning from their contents rather than other people who have nothing to do with the production of their videos.
Relatedly, Google is asking those who have embedded YouTube videos with AdSense units on their websites to remove the units as soon as possible and to make use of the spaces for other advertising schemes instead. All their earnings from the AdSense for Video Units will still be credited to their AdSense earnings account.
Come May, website owners would no longer earn from the video units on their websites if they fail to remove it before May. The ad units will direct users to YouTube.com instead of the link provided by the AdSense units. So if you have AdSense for Video units running on your site, you better remove it now unless it’s ok with you to waste some precious advertising spaces.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!