Google to Roll out Adsense for Video

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Finally, Google is about to roll out its Adsense for Video program. Using the inlay video advertising format it previously implemented in YouTube, Adsense for Video will give advertisers an option whether to use video or text ads in their videos. These Adsense units will be overlaid on a small portion of the video viewer, embedded on individual sites. 

Adsense for Video will be initially roll out with Google’s 20 partner web sites such as Revver and which are both video aggregator sites, Brightcover and Yume which are both video technology companies, among other video-related companies.

 This new Adsense program will officially put Google in direct competition with companies such as VideoEgg that also run online video advertising. 

Like its traditional Adsense units, video ads will also be contextually targeted based on the content of the videos and the sites where those videos will be displayed. So, we don’t have to worry about getting deluded with irrelevant ads on the online videos we will be watching. 

As always, Adsense for Video will be initially available to U.S. sites regardless of how much videos are streamed. While for videos that belong to advertisers outside of the U.S., Adsense for Video can be implemented if the site streams at least one million videos a month. I guess that’s fair enough deal for everyone. 

NewTeeVee’s Liz Gannes has the scoop on the Google site describing the Adsense video ads. But the site is still not up and running as of this writing. We will to wait for awhile before we can learn more about this new Adsense for Video.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • TechSilo

    I think this is good! Video ads probably will more catch visitor eyes than the text ads. I like to see increasing in my revenue.

  • Office Cabinets Los Angeles

    I think Video Ads are a great idea. My products shown while other media plays is a reasonable way to cut down pop up ads. I would use this service, as soon as someone tells me how to. Or at least who to talk to.