Google Is Testing Their Own Domain Registration Service

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It’s 2014, and 55% of small businesses still don’t have a website, according to research conducted by Google. As a result, Google has begun exploring ways to help small businesses succeed online.

Every small business’s online presence begins with a website, which of course needs to be accessed with a domain name. Google recently announced they will be inviting a small number of people to test out a new service called Google Domains.

Google Domains is a domain registration service that’s still in the process of being built. With Google Domains, businesses will be able to search, find, purchase and transfer the domain that best represents their business. These domains include .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.

While Google Domains isn’t a fully-featured service yet, a small group of people will be given the ability to buy and transfer domains through the service and provide feedback on what they thought of the experience. Currently, you need an invitation code to use Google Domains.

Google is doing a limited launch of this service to acquire input from customers on the ways Google can improve finding, buying, transferring and managing a domain. Google also wants to ensure that their customer support and infrastructure works flawlessly.

With Google Domains, Google is looking to implement additional services, and is working with website building providers like Shopify, Squarespace, Weebly, and to help make that happen.

Google is hoping to make Google Domains widely available soon. Until then, you can check out the progress they’ve made so far at

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Mike DeFelice

    Just a heads up the link doesn’t work properly for me.

    I think it will be a great advantage to small business owners and I am looking forward to see how they will make it easier for people to get online. I wonder if they will force a Google account on you during signup as it asks for an account at the moment when trying to search for a domain.

    I also like the free private registration and email functionality that they are offering. This should be interesting.

  • Adrian McGuire

    It will be very interesting to see how google manage to encourage and make simpler small business to set up websites.

  • Ovais Mirza

    Now Google want to dominate every industry..Previously Google launched indiagetsonline where it provided domain and hosting services free of cost to indian users.. Now it want to launch its domain services worldwide..Hopefully it get success

  • Supratim

    Google is pretty much modifying many stuffs around lately. Although Godaddy and other name registrars sell domains at very less prices than Google domain registration service, For eg – Godaddy, bigrock.
    Unless they decrease their prices, I doubt they will be much popular
    Also btw a great post 🙂

  • Prateek

    Google is surely gonna make Godaddy and other domain registrars cry out. It will interesting to see whether Google domains goes successful or not..

  • rabi

    Googles seems to be getting at the top of the stakes