Google Teaching Search Engine Optimization Courses
Google is continuing to expand its reach out to webmasters and lend a bit more transparency to world of SEO with a new agenda in teaching SEO to publishers at universities. Google’s Adam Lasnik will be instructing publishers on ‘Optimizing Your Websites for Google Search’ at Catholic University this month on September 18th.
The 3 hour class will ‘cover the basics of how search engines work and how you can successfully adjust your site to be both human and search-engine-friendly. From live site dissections (no holds barred!) to jargon-busting (what’s a 301 redirect and why should you care?) to lots of Q&A.’
Here is an outline on the Google seminar :
* Understanding search engines and search engine results (25 minutes)
* Building crawlable, indexable, and well-ranked sites (45 minutes)
* Tools, tricks and troubleshooting (35 minutes)
* Break (10 minutes)
* Webspam –what it is, how to avoid it, how to report it, etc. (10 minutes)
* Live site evaluations (45 minutes)
* Questions & Answers (45 minutes)
At $30 a pop, the seminar is a steal for any webmaster in the DC area, whether a beginner or expert, who is looking to do better or maintain high Google search rankings, and meet Adam, Google’s Search Evangelist.
More information on the course, which is part of the Web Manager University Lineup.