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Google Streamlines AdSense Site Management With New Tools

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.

  • Google AdSense now verifies site ownership in real-time.
  • A new "meta tag" verification method has been introduced for users who don't want homepage ads.
  • AdSense has improved ads.txt monitoring with a "last crawled" timestamp and a manual update button.

Google has introduced several new features to AdSense to simplify managing sites connected to the ad network.

The updates aim to help publishers quickly verify site ownership and check their ads.txt status.

Real-Time Site Ownership Verification

AdSense performs real-time verification when a publisher adds a new site to their account.

In the past, verification required a manual review process that could take over a day. Real-time verification allows publishers to set up ads faster after registering a new property.

New Meta Tag Verification Method

Publishers can now use a meta tag to confirm site ownership with AdSense.

This method is an alternative to the traditional AdSense code snippet, designed for those who wish to avoid displaying ads on their homepage.

By placing the meta tag code between the < head> and < /head> tags in their page’s HTML, publishers can verify their site without the need to embed the AdSense code on the homepage.

Enhanced Ads.txt Tracking

The AdSense interface now displays the latest crawl date and time for a site’s ads.txt file. A “Check for updates” button lets publishers manually request AdSense to re-crawl their ads.txt.

These features help publishers confirm their ads.txt implementation is working correctly.

How To Add A New Site To Google AdSense

For those unfamiliar with the AdSense system, adding a new site involves signing into your AdSense account, clicking ‘Sites,’ then ‘+New site,’ and entering your site’s URL.

If your site is hosted on a partner site like YouTube, you must go to your host partner to add your site to AdSense.

After saving, your site will appear on your ‘Sites‘ page with a status marked as “Requires review.”

Verification of your site with AdSense can be done using one of three methods:

  • AdSense code snippet: Placed between the < head> and < /head> tags on each page where you want ads to appear.
  • Ads.txt code snippet: Uploaded to your site’s root directory:
  • AdSense meta tag: Same as the code snippet. It is best used if you prefer not to display ads on your homepage.

Once the site is verified and reviewed, it can show ads.

In Summary

These new features and improvements will streamline the verification process and give users greater control over their AdSense accounts.

The site verification and ads.txt improvements are rolling out now to all AdSense users. Publishers can access the features by signing into their AdSense account and navigating to the Sites page.

Featured Image: Jarretera/Shutterstock


Category News Display Ads
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Streamlines AdSense Site Management With New Tools

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