Google To Once Again Show Tweets In Search Engine Results Pages

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Google To Once Again Show Tweets In Search Engine Results Pages

Google once again has access to Twitter’s firehose thanks to a new deal reached between the two companies, Bloomberg reports.

Within the first half of this year you’ll start to see tweets in Google’s search results in real-time. Previously Google had to crawl Twitter for new information, just as it does any other site. Now the search giant has immediate access to Twitter live stream of data, meaning tweets will be visible in the SERPs automatically.

You may remember back in 2009 when Google was able to index tweets automatically. The deal lapsed in 2011 and was not renewed because Twitter’s then-CEO wanted to have more control over the social network’s content.

Twitter’s current CEO has a much different attitude, wanting to get tweets in front of the eyes of more people, especially non-users, and drive them to the network. That’s the type of attitude the company needs right now as it’s growth in terms of both daily active users and stock price has fallen flat as of late.

Analysts are describing this deal as a win-win for both companies. In addition to potentially accelerating Twitter’s growth, it’s also good for Google because the ability to index real-time tweets is valuable for searchers.

Of course, this deal also stands to greatly benefit businesses and publishers as well, as their search engine visibility and social media audience will be amplified.

Since this deal hasn’t technically been made public yet, neither Twitter or Google are commenting at this time.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • InternetLocalListings

    Ooh, interesting! I do remember those days–I was actually pretty sad when they took that away. Gonna keep my ears open for more news on this–hopefully we hear something official soon. 🙂

  • Laxmi Tomer

    Hi Matt,
    Its really good news as now twitter will also be tool again to drive traffic to the website.

  • Bharathi

    Hi good news to know about twitter links going to show in google search result.

  • Naveen

    This indexing tweet into Google engage digital marketing people into twitter more.

  • Scott Daves

    I can hear the gears already turning in blackhatter’s heads. I think Twitter can be a good tool for client marketing with used in conjunction with a business website and other social properties. It’s going to be interesting to see how this really shakes out though.