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Google Selling Radio Advertising Soon?

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Google Selling Radio Advertising Soon?

Google Selling Radio Advertising Soon?

TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google might be ramping up its much anticipated Radio AdWords.

Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.

Google purchased dMarc Broadcasting, Inc., which has already been compared to Adwords in its quick turn-around-user-friendly system, this January:

dMarc connects advertisers directly to radio stations through its automated advertising platform (think Adwords). The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. This will wholeheartedly knock the world of direct response and local search marketing on its knees, opening up a new medium of radio advertising to Internet advertisers and the world of radio advertising is a world of demographic numbers, equally suiting Google as it does its ROI and mathematically driven advertising base.

“Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” said Tim Armstrong, vice president of Advertising Sales, Google. “We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google’s expansive network of advertisers with dMarc’s talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry.”

More information on the survey and screenshots from TechToolBlog (hat tip to Barry @ Search Engine Watch)

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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