Here you go folks, comScore has just released its search engine report for April. As expected, Google toppled its competition again, getting 61.6% of all U.S. core searches. It’s not really a big leap from previous month’s 59.8%, but what is noteable is the fact that Google’s search stat went up by 1.8%. And if you will add up all the percent change in the search stats of the other search engines, it simply adds up to Google’s gain.
And despite the 2% decline in total search numbers (10.6 billion), Google still managed to register a 1% increase (6.5 billion) in core searches. Following Google is again Yahoo (2.2 billion), Microsoft (961 million).
The decreasing trend extended even further to the total expanded search query for the top 50 Internet properties, where all but Google, registered a decrease in total searches. Google managed to register a 1% increase for all its Internet properties (including YouTube).
But then of course, these latest report is not surprising anymore. This has been the continuing trend ever since I started covering monthly search analytics for SEJ. But I’m still hoping though that someday, I’ll get to report something drastically different from what we have been reporting for the past several months. Who knows, Microsoft’s Live Search might pull some wonders for the coming months with its new program.