Google Replaces PPC Ads with Google Plus Content for Selected Queries

SMS Text

google plus content replaces ads

Last evening, Danny Sullivan of Search Engine Land reported that Google is now highlighting “Latest Posts” from Google+ pages and profiles in the search results. Until this update went live, the Google+ Direct Connect feature had displayed recent Google+ posts directly below a brand’s “normal” links. Now, Google is testing a reorganized search results page that displays recent Google+ activity on the on the right-hand side where PPC ads are typically displayed.

Google told Search Engine Land the following regarding the recent change:

“We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

The new format, which enables a person or brand to saturate the top-half of a search results page, provides search marketers with the opportunity to simultaneously improve visibility for clients and have more control over the content displayed. With Google continuing to focus on ways to integrate Google+ content and prominently display that content in the search results, companies should be focusing on developing a strong Google+ strategy.

[Sources Include: Search Engine Land; Image by Search Engine Land]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Nick Stamoulis

    Google is determined to make Google+ important for users. By placing content on the right-hand side, they are encouraging people and brands to post content to Google+ because of the potential exposure that could come with it. It makes Google+ very valuable for businesses, but I’m still not sure about how the average person feels about it.

  • matt

    More shiny flashy objects for their search I suppose. The Facebook envy is now in screaming mode, “look at me, look at me…” Lots of new comedy material maybe?

  • Erica L. Bailey

    I like that Google is allowing for G+ pages to organically show above paid results. I hope they keep it this way, it gives the little guy a fighting chance.

  • Norm

    Build it, then force them to come. Nice.