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Google Pay-Per-Action Beta a Success for Marketer

Dan London of Vibrant Orange SEM and the AdWords Editor Blog has posted a recap of his experience with the AdWords Pay-Per-Action, where advertisers only pay Google a CPA (cost per action) for a conversion.

A conversion for the site I am managing is a sign-up, and we generally use $15 as a good cost per conversion. When I first started the PPA beta, I put the amount I was willing to pay way below that amount.

Once I bumped up the amount I would be willing to pay up to $10, I started getting more and more conversions. I am willing to pay that much a CPC, since it is still well below my target cost.

I couldn’t be happier with how it is working. In fact, I have increased my daily budget for the PPA to pretty much run wide open.

I think that we will see more people cut off content network and site targeted campaigns and simply push PPA campaigns once it comes out of beta. I can control my cost per conversion and people are motivated to place my ads in good spots on their websites.

Dan also quotes that Google Pay-Per-Action is sending them a 21% conversion rate :

  • Cost:$720
  • Clicks:337
  • Impressions:371,000
  • Conversions:73
  • Conversion Rate:21%

How has your experience been with Google Pay-Per-Action? Are you seeing similar results as Dan?

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Google Pay-Per-Action Beta a Success for Marketer

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