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Google OneBox Real Estate Search

Here’s an interesting post on searching for properties on Google from the Google Blog. Here’s their “OneBox” real estate search for Seattle Real Estate:

Google Real Estate Search

Here’s where you land after doing that basic OneBox search:

Google Onebox Real Estate Search

There’s no announcement that I’m aware of to prompt this. It may be an effort to gain more interest/involvement for Google Base, which remains obscure to many.

But this search –> OneBox –> vertical results environment is a central component of how Google is seeking to use Base to deliver richer vertical experiences via results. In this segment Google has a fundamental challenge in seeking to compete with Zillow and Trulia (or even Yahoo! RE), which are focused entirely on real estate. Yahoo! takes a “templated” approach to verticals, which makes them somewhat more scalable.

But there’s a disconnect between a totally “scalable” approach and one that responds to the nuances and unique content of a vertical market.

Curbed is a great example of a unique vertical experience that is hard to duplicate across categories (although they’re trying for dining) because it’s so labor intensive and specific. Chowhound (, now owned by CNET, is another.

Category SEO
Google OneBox Real Estate Search

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