Google OneBox Real Estate Search

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Here’s an interesting post on searching for properties on Google from the Google Blog. Here’s their “OneBox” real estate search for Seattle Real Estate:

Google Real Estate Search

Here’s where you land after doing that basic OneBox search:

Google Onebox Real Estate Search

There’s no announcement that I’m aware of to prompt this. It may be an effort to gain more interest/involvement for Google Base, which remains obscure to many.

But this search –> OneBox –> vertical results environment is a central component of how Google is seeking to use Base to deliver richer vertical experiences via results. In this segment Google has a fundamental challenge in seeking to compete with Zillow and Trulia (or even Yahoo! RE), which are focused entirely on real estate. Yahoo! takes a “templated” approach to verticals, which makes them somewhat more scalable.

But there’s a disconnect between a totally “scalable” approach and one that responds to the nuances and unique content of a vertical market.

Curbed is a great example of a unique vertical experience that is hard to duplicate across categories (although they’re trying for dining) because it’s so labor intensive and specific. Chowhound (, now owned by CNET, is another.

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  • Hey Greg, I think you need to switch the images. 😛

  • This local real estate feature has been around now for some time and has been cropping up in an increasing number of areas. It seems that the data is indeed drawn from Google Base.

    The real estate information arena is big money and a segment that Yahoo and third party companies have been virtually dominating at even in Google’s own search engine results. It does appear that G is trying to secure its own piece of the pie. However, the interface and results appear somewhat clunky and the format hasn’t changed much since its inception.

  • yeahh this is google:) google is very big community and Google OneBox Real Estate Search wonderful system..if you real estate agent you must use Google OneBox Real Estate Search 🙂 thx for post..

  • Coldwell Banker recently started having their listings posted to Google Base. If someone searches for real estate on google the box will come up or a quick link to google base is, but google doesn’t seem to have a quick link to the Real Estate section