Get Started for Free
Advertisement
  1. SEJ
  2.  » 
  3. SEO

Google on Product Price As a Ranking Factor

Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results.

Google on Product Price As a Ranking Factor

Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.

This topic came up during the Google SEO office-hours hangout recorded on October 8.

It’s a poignant topic considering the rising cost of goods these days.

Many companies are finding themselves in the position of having to raise prices due to increased operational costs, scarcity of parts and materials, and other reasons that are out of their control.

Let’s say two businesses are selling the same product online, but one of them has to drastically increase the price because of extenuating circumstances.

Advertisement
Continue Reading Below

Suddenly the product they were selling $100 is selling for $500. However, the other business is still selling it for $100.

Assuming all else is equal in terms of SEO, could the price gap have an impact on rankings?

It’s easy to think Google may want to direct searchers toward the lower price.

According to Mueller, that assumption would be wrong.

Here’s what he has to say.

Related: Google Ranking Factors: Fact or Fiction

Google’s John Mueller on Price As a Ranking Factor

It’s no secret that Google can recognize the prices of products on sales pages.

There’s structured data created for that purpose, and you’ll often see prices listed directly in search results.

Advertisement
Continue Reading Below

Although Google can understand how much a product costs, it does not use that information to rank the product page.

Mueller says:

“Purely from a web search point of view, no, it’s not the case that we would try to recognize the price on a page and use that as a ranking factor.

So it’s not the case that we would say we’ll take the cheaper one and rank that higher. I don’t think that would really make sense.”

He adds that product pages also show up in shopping results, which are ranked different from Google’s regular set of search results.

As it relates to shopping search results, Mueller says he doesn’t know how they’re ordered.

It’s possible that price is a factor for shopping searches, but he has no idea.

Users can definitely sort shopping search results by price, though. So that’s always something to consider when it comes to the cost of items.

“However, a lot of these products also end up in the product search results, which could be because you submit a feed, or maybe because we recognize the product information on these pages, and the product search results I don’t know how they’re ordered.

It might be that they take the price into account, or things like availability, all of the other factors that kind of come in as attributes in product search.”

Advertisement
Continue Reading Below

The key takeaway is price is not a factor for web search.

Mueller doesn’t rule out the possibility of it being a factor for shopping search, but he can’t confirm anything.

“So, from a web search point of view, we don’t take price into account. From a product search point of view it’s possible.

The tricky part, I think, as an SEO, is these different aspects of search are often combined in one search results page. Where you’ll see normal web results, and maybe you’ll see some product review results on the side, or maybe you’ll see some mix of that.”

Advertisement
Continue Reading Below

Hear his full response in the video below:


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, October 2021. 

CategoryNewsSEO
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.
Ebook

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next