Advertisement
  1. SEJ
  2.  ⋅ 
  3. News

Google Officially Launches Gallery Ads in Beta

Google Officially Launches Gallery Ads in Beta

Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.

Gallery ads were announced at the Google Marketing Live conference, with the company saying the ad units will be launching later this year.

Well that time has come and gallery ads are now available in select languages.

Those languages include: English, German, Japanese, French, Spanish, Dutch, Portuguese, Italian, Russian, Swedish, and Polish.

Gallery ads are a swipeable, image-based ad unit that appear at the top of search results.

They’re designed to help businesses showcase their brand visually with the ability to include up to 8 images.

Each image can have a unique caption, and advertisers can utilize a call-to-action button at the end of the gallery.

Google Officially Launches Gallery Ads in Beta

Gallery ads are a new ad format that can be used in addition to text ads in search campaigns. There is no need to create a specific campaign for gallery ads.

Category News PPC
ADVERTISEMENT
SEJ STAFF

Matt G. Southern

Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.
Ebook
ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next