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Google to Notify Users When Businesses Respond to Reviews

Google to Notify Users When Businesses Respond to Reviews

Google will now be sending email notifications to customers when a business responds to their Google My Business reviews.

For businesses, this should be seen as greater incentive to respond to reviews — whether they’re positive or negative.

Previously, a response from a businesses to a GMB review may have gone unnoticed, unless the reviewer deliberately went back to look for one.

These new email notifications means there’s a greater likelihood that responses will be seen.

This presents an opportunity for businesses when it comes to either making things right with negative reviewers, or building a stronger relationship with positive reviewers.

Responding to reviews is generally a good practice anyway, regardless of notifications, because it shows that the business cares.

However, responding inappropriately could do more harm than good, so businesses would be wise to follow Google’s tips


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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